Platipus Anchors USA – Website Development & Marketing Assets

Project Description:

I designed and developed the Platipus Anchors USA website as a modern, high-performing platform built in WordPress with a fully responsive layout and accessibility-focused structure. Working closely with international marketing and technical teams, I gathered and refined imagery, videos, and product information to ensure an engaging and accurate representation of the brand.

I created the initial UX/UI site plan in Adobe XD, and implemented a secure, registered-user area with two-factor authentication, supporting access to technical materials. I also designed and produced a full suite of updated case studies (30+), brochures, and flyers, ensuring refreshed and consistent branding across digital and print assets.

To enhance visibility and performance, I optimized the site for SEO, set up both Google Analytics and Google Ads, and prepared all videos for online distribution — including editing and publishing to YouTube.

Tools used:

  • WordPress
  • Divi (Elegant Themes)
  • Photoshop & Indesign
  • Premiere Pro
  • Google Analytics / Microsoft Clarity
  • AI Tools

Key Contributions:

  • Full WordPress website design and build (Adobe XD planning)

  • Secure registered-user area with 2FA access

  • Video editing & YouTube content management

  • Collaboration with international teams for media and content sourcing

  • 30+ new case studies with redesigned layout and branding

  • Updated brochures and flyers for consistent visual identity

  • SEO optimization, Google Analytics, and Google Ads setup

  • Ongoing content updates and performance improvements