UK Swimming Pools – Website Redesign & Digital Marketing

Project Description:
I led the complete redesign and redevelopment of the UK Swimming Pools website to create a modern, user-focused platform that showcases the company’s expertise in bespoke swimming pool design and construction. The project included new content creation, copywriting, and a fresh visual identity to better represent the brand’s premium positioning in the UK market.

Following the website launch, I continued to support the client with ongoing digital marketing and SEO management. This involved weekly keyword tracking, on-site optimization, and Google Ads campaign management to drive qualified traffic and leads.

To strengthen the company’s portfolio and credibility, I created 10+ detailed PDF case studies highlighting previous pool installations, each professionally designed and optimized for both print and web use. I also managed weekly social media posts to maintain brand visibility and engagement across platforms.